The Trust Advantage & Promise Selling

At the core of everything we teach is a big goal, to build trust back into business and into the societies we live in. This goal is anchored in a simple truth: meaningful partnerships are created in conversation through use of power habits that build trust. 

Both The Trust Advantage and Promise Selling methodologies are grounded in behavioral psychology, neuroscience and trust research.

They help leaders and sellers:

  • Build and sustain trust through feedback, listening and aligned action

  • Lead high-value, high-impact conversations that shape the future

  • Turn relationships into long-term partnerships by co-creating value

Our Methodologies: The Habits Behind High-Trust Leaders
& Sellers

The ROI of Trust: Proven Results, Global Impact

Trust isn’t just a buzzword. Becoming trustworthy leaders and building trustworthy companies are measurable and sustainable competitive advantages.

Our leadership and sales training programs have transformed thousands of professionals worldwide. Across industries, teams that master listening, posing the right questions, engaging in creative conversations and giving high-trust feedback consistently outperform their peers.

Our Results Speak for Themselves: 

  • 90% Net Promoter Score (NPS) across thousands of participants worldwide

  • 81% of managers say their teams are listening more deeply to customers

  • 75% of managers say their teams are guiding customers to think bigger about their future

Our Partners

We’ve had the privilege of working with some of the world’s most forward-thinking organizations, including: Google, Microsoft, LinkedIn, The Smithsonian, Merck, Pinterest, YouTube, Klick Health, Showpad, Philips, Astellas, Milliman, Subaru and many more.

Our partnerships are a testament to the power of The Trust Advantage and Promise Selling Methodologies in driving organizational success.

Additionally, our methodologies and curricula are taught at Northwestern University’s Kellogg School of Management, one of the top business schools in the world.

What is The Trust Advantage?

The Leadership Methodology for High-Trust Teams

In a world of rapid change, leaders must do more than manage, they must build and sustain trust through:

✔ Uncertainty → Providing clarity even when the future is unclear.
✔ Conflict → Turning tension into productive conversations and opportunities.
✔ Change → Leading teams through transition, and when trust is broken, restoring it!

Building Trust, Elevating Leadership:

"Before this course, feedback felt like a chore. Now, it's a natural part of how we grow as a team." – Leader at a Global Pharmaceuticals Company

Great leaders don’t just make decisions, they co-create trust that drives long-term organizational success.

What is Promise Selling?

The Sales Methodology for Magnetic Trusted Advisors

Most sellers rely on product knowledge and company credibility to win customers. But trust isn’t transferred, it’s earned through conversations that connect and a process of co-creation.

Promise Selling teaches sellers how to: 

✔ Build trust at every stage of the sales process
✔ Lead high-value, high-trust conversations
✔ Co-create solutions instead of just selling products

Mastering Trust in Sales Conversations

"We’ve moved from transactional selling to transformational conversations. Our customers now see us as strategic partners." – Sales Leader, Tech Industry

Great sellers don’t just pitch products, they build trust that creates long-term business partnerships.

Start Building Trust That Lasts

Are you ready to transform the way you lead, sell and build trust?

Let’s Talk!