PROMISE SELLING
Building Trust,
Creating Customers for Life
Trust is the Key to Sales Success
Customers don’t just buy products or services, they buy from people they trust. Yet, only 3% of people trust sellers and only 36% of B2B customers find vendors transparent. Trust isn’t a bonus in sales, it is the foundation of every successful partnership.
At Habits at Work, we don’t teach transactional selling. We teach Promise Selling, a trust-based approach that helps sellers become Magnetic Trusted Advisors who:
Build and maintain trust at every stage of the sales process
Guide customers through uncertainty, objections and tough decisions
Co-create solutions instead of pitching products or services
Create long-term customer relationships that lead to renewals, referrals and expansion
A New Perspective on Selling
Humans first decide WHOM to trust, and that determines what they believe. For sellers, this means customers choose to buy FROM YOU before they decide what, if anything, they want to buy from your company! Promise Selling moves beyond pushing products or services to fostering authentic partnerships through conversations that create value before, during and after the sale.
With this approach, sellers don’t just close deals; they build lasting relationships that drive sustainable revenue over time.
The Promise Selling Curriculum
Our programs are designed to equip sellers with the skills to lead high-trust, high-impact conversations that foster deep relationships and drive business outcomes.
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Lead discovery conversations that unearth problems, create possibilities, motivate action and foster commitment, all while building trust and establishing credibility.
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Guide internal and customer-facing conversations to solve the right problems and present ideas in a way that motivates action. Co-create solutions with your customers to build ownership and gain commitment.
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Lead stakeholder conversations that prompt action and build the bridge to the future with stories that open hearts and change minds. Nothing ever changes without purposeful conversations led by one person that inspires many to take action.
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Lead customer conversations to assess progress toward goals, adjust approaches, prioritize actions and uphold commitments, helping customers achieve their vision.
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Most sellers use stories to persuade and entertain, but the real power lies in co-creating stories with customers. Stories provide the context and emotion people need to make decisions and take action.
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Unlock your team's potential with a fully customized package. Our expert curriculum designers collaborate with you to co-create tailored solutions that address your unique needs. We partner with leaders and sellers to guide revenue-responsible teams in developing powerful habits that drive exceptional performance.
Why Promise Selling Matters
✔ Sellers who build trust shorten sales cycles, increase deal size and reduce churn.
✔ High-trust sales teams win more deals and drive stronger customer loyalty.
✔ Customers who trust their sellers are more likely to renew, refer and expand relationships.
"Promise Selling completely transformed how I communicate with customers. I’ve learned to clarify my message, ask better questions and build trust faster - so we’re not just talking past each other, but actually working toward a shared goal."
Global Sales Leader, Tech Industry